About Us
Mayra Iguchi | Co-founder
Mayra is a specialist in hospitality and brand strategy. With over two decades of experience in the travel industry, she holds a degree in Tourism from USP and an MBA in Business Administration from FGV-SP.
She is a partner at HIP, a company that has been representing premium international hotels and DMCs since 2004. Passionate about the industry, she is driven by a genuine enthusiasm for innovation and technology.
In 2020, she founded HIP Conecta, now Trova, with the purpose of supporting travel agents during the Covid crisis by fostering connections through live sessions, interviews, and courses.
Together with Lea, she is currently leading the evolution of Trova, an AI-powered platform that centralizes travel content, making it easier for suppliers to share their stories and for travel advisors to access accurate and inspiring materials.
Her work combines content, strategy, and artificial intelligence to strengthen the travel industry and enhance professional development across the sector.
Lea Dorf | Co-Founder
For almost two decades, Lea been immersed in the world of travel: curating experiences, connecting people, and exploring the stories behind every destination.
Her journey began in journalism, where she edited the Food & Travel section of Revista VIP, Brazil’s leading men’s lifestyle magazine at the time. Curiosity for the world and a love for travel eventually led her from storytelling to the tourism business itself.
She spent six years at GSP Travel, a Virtuoso agency, where she created and developed the Concierge Department. Later, she co-founded Next2 Travel, a boutique travel agency dedicated to crafting intelligent, tailor-made journeys for discerning travelers seeking authenticity, comfort, and inspiration.
After more than a decade helping clients and partners navigate the world, she decided together with Mayra to take that passion to a new dimension by building Trova, a platform that combines AI, trusted content, and human expertise to empower travel professionals worldwide.